Are you looking for lifestyle influencers on Instagram?
With over 1 billion active users monthly on Instagram, finding the crème de la crème can be a daunting task.
But fear not! We’ve curated an exclusive list of 24 trendsetting lifestyle bloggers on Instagram who redefine what it means to live your best life on Instagram.
According to Statista, Instagram’s influencer marketing spending reached approximately $6.16 billion in 2023, showing the massive impact these individuals wield.
Let’s explore the feeds that are shaping the very essence of modern lifestyles!
Top Lifestyle Influencers on Instagram – Table of Contents
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- Julie Sarinana
- Lauren Katherine Conrad
- Shonda Wagner
- Aspyn Ovard Ferris
- Amber Fillerup Clark
- Caitlin Covington
- Madeleine Schneider-Weiffenbach
- Yasmin Maya
- Sazan Hendrix
- Christine Andrew
- Emily Herren
- Dede Raad
- Lydia Elise Millen
- Katy Roach
- Amanda West
- Kimberly Devlin-Mania
- Lucy Williams
- Natalie Kennedy
- Carl Cunard
- Katie Dunlop
- Mysha
- Steffy Degreff
- Juli Bauer Roth
- Kate Bryan
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24 Top Lifestyle Instagram Influencers
1. Julie Sarinana (7.8M followers)
Source: instagram
Julie Sarinana, a Mexican blogger with 7.8 million followers, topped the Lifestyle Influencers for 2021 and here too. Her blog, Sincerely Jules, mixes fashion and lifestyle, making her a key voice on Instagram.
2. Lauren Katherine Conrad (6M followers)
Source: instagram
From designing for @lclaurenconrad and @lclittleco to being a TV personality, fashion designer, and businesswoman, Lauren Katherine Conrad is a multitasking powerhouse. Rising to fame in 2004 through reality TV, she’s built an empire that reaches beyond screens.
3. Shonda Wagner (2M followers)
Source: instagram
Shonda Wagner’s ShondaFit is a treasure trove featuring workout videos, beloved recipes, and the inspiring story of her journey from being overweight to a super-fit mom. The genuine motivation and relatable approach empowering her followers to embrace a healthy lifestyle, garnered her increasing followers count.
4. Aspyn Ovard Ferris (2.3M followers)
Source: instagram
Aspyn Ovard Ferris is a top lifestyle influencer known for her 3.4 million subscribers on her YouTube channel, beauty tutorials, DIYs, and trendy outfit inspirations in her popular “Outfit of the Week” series. Followers get hooked on her vibrant personality and creative videos and draw for more lifestyle inspiration.
5. Amber Fillerup Clark (1M followers)
Source: instagram
Amber Fillerup Clark from Arizona followed her hairstyling passion after college, launching popular hair care lines, Dae Hair and BFB Hair. Her journey from risk-taker to thriving entrepreneur inspires beauty enthusiasts like you.
6. Caitlin Covington (1.3M followers)
Source: instagram
Caitlin Covington, from Charlotte, excels in lifestyle through her blog, Southern Curls & Pearls. Sharing her daily life, her love for fashion, beauty, and fitness captivates a broad online following, making her a top inspiration.
7. Madeleine Schneider-Weiffenbach (1.4M followers)
Source: instagram
Madeleine Schneider-Weiffenbach, a former pilot turned travel & lifestyle blogger on Instagram from Munich, shares her wanderlust through Pilot Madeleine. Starting as an Instagram traveler, she evolved into a go-to influencer, inspiring with unique travel tales, and showcasing her love for exploration.
8. Yasmin Maya (1.1M followers)
Source: instagram
A Latina social media personality, Yasmin Maya, gained fame as a video content creator and beauty entrepreneur. Founding BeautyyBird on YouTube in 2012 set her on the path to influence. In 2020, her brand Birdy Lashes soared onto the scene, solidifying her position among the top lifestyle Instagram influencers of 2022.
9. Sazan Hendrix (1.2M followers)
Source: instagram
Sazan Hendrix, based in Los Angeles, is a full-time lifestyle influencer, YouTuber, and podcaster. Starting her blogging journey in 2011 during her studies at The University of North Texas, she dove in despite little initial knowledge.
Teaming up with her husband, they launched Bless Box, a subscription company, and their podcast, The Good Life, showcasing her diverse entrepreneurial ventures alongside her influencer career.
10. Christine Andrew (1.1M followers)
Source: instagram
With over 4.3K posts, Christine Andrew stands out as one of the leading lifestyle Instagram influencers. A half-Colombian & half-American lifestyle influencer introduced Hello Fashion, the blog that boasts curated content on fashion family, travel, beauty, and home decor.
11. Emily Herren (1.1M followers)
Source: instagram
Emily Herren, known for her fashion and beauty blog, Champagne & Chanel, commands a following of over 1.1M on Instagram, sharing over 1.9K posts. Her platform showcases her style and beauty insights, captivating a wide audience with her chic content.
12. Dede Raad (1.3M followers)
Source: instagram
Dede Raad, a half-German and half-Palestinian lifestyle influencer, adores fashion, travel, and family. Through her blog, Dress Up Buttercup, she sparks inspiration for those women seeking fashion-forward ideas and a touch of family-oriented charm to embrace and express their unique personal styles.
13. Lydia Elise Millen (1.3M followers)
Source: instagram
Lydia Elise Millen’s content spans makeup, fitness, lifestyle, travel, and beauty, showcasing a diverse range of interests. With collaborations featuring brands like Wildfox, Misguided, and Urban Outfitters, her influence resonates widely across multiple niches.
14. Katy Roach (934K followers)
Source: instagram
Hailing from Texas, Katy Roach loves affordable fashion, decorating, and cooking. Through her blog, Living My Best Style, she aims to empower every woman can feel confident without straining her budget, making style accessible to all.
15. Amanda West (719K followers)
Source: instagram
A mom, wife, and social media personality from Indiana, Amanda West, shares styling, hair, and makeup tips plus fantastic deals for her followers. Beyond blogging, Amanda delves into travel, fitness, reading, and exploring the world of essential oils, adding diverse flavors to her online presence.
16. Kimberly Devlin-Mania (604K followers)
Source: instagram
Kimberly Devlin-Mania, known as @die.kim, hails from Cologne, Germany. She shares her love for fashion, travel, and family life through captivating posts on her Instagram and website, Die Organizer.
17. Lucy Williams (549K followers)
Source: instagram
Lucy Williams stands out as a leading UK-based blogger, freelance writer, fashion, and lifestyle influencer. Her blog has grown to feature her personal outfits, travel adventures, and beauty insights.
18. Natalie Kennedy (642K followers)
Source: instagram
Nashville native Natalie Kennedy transitioned from managing celebrity blogs and social media (for stars like Jennifer Lopez and Lauren Conrad) to becoming a prominent fashion, travel, and lifestyle influencer.
She centers her content around eye-catching, flattering clothing, with 530K followers, and over 1.3K posts to showcase her style.
19. Carl Cunard (1.2M followers)
Source: instagram
Carl Cunard, a British lifestyle blogger and YouTube creator, focuses on men’s fashion, lifestyle, and grooming. His content spans makeup advice for men, fashion hauls, lookbooks, and travel adventures, offering a well-rounded dose of style and lifestyle insights.
20. Katie Dunlop (434K followers)
Source: instagram
Katie Dunlop is a certified personal trainer from Orange County, California, who wears multiple hats as a group fitness instructor and entrepreneur. Through Love Sweat Fitness, her fitness and lifestyle community, she motivates and empowers women with daily workouts and challenges, fostering inspiration and encouragement within her community.
21. Mysha (1M followers)
Source: instagram
A lifestyle influencer and a former fashion designer turned interior decorator, Mysha thrives on DIYs, home renovations, bargain hauls, and cooking hearty recipes. Through her Instagram and blog, Remington Avenue, she showcases incredible home refurbishment projects and shares valuable tips for budget-friendly home decoration, making interior design accessible to all.
22. Steffy Degreff (635K followers)
Source: instagram
Steffy Degreff, based in New York, runs Steffy’s Pros and Cons, a thriving blog spanning lifestyle, travel, and personal style. She manages an online vintage shop and has clinched partnerships and deals with renowned brands like West Elm, Lowes, Dolce Vita, The Gap, Macy’s, and many others, showcasing her influence in the industry.
23. Juli Bauer Roth (377K followers)
Source: instagram
Juli Bauer Roth is one of the best lifestyle influencers, passionate about food, fitness, and lifestyle, also a bestselling author, podcaster, and blogger. She founded paleomg.com, a food blog advocating a paleolithic diet, and expanded it to cover fashion, beauty, fitness, travel, and home decor.
Her bestselling cookbooks, like “The Paleo Kitchen” (2014) and “Juli Bauer’s Paleo Cookbook” (2015), cement her influence in the health and lifestyle niche.
24. Kate Bryan (426K followers)
Source: instagram
Kate Bryan, a beauty blogger from Raleigh, North Carolina, shares beauty, style, recipes, and personal anecdotes on The Small Things blog. She has over 528K subscribers on her YouTube channel complementing her engaging content, offering diverse insights into beauty and lifestyle.
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Happine – Find Influencers Easily
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Key Features
- Influencer Discovery – Easily find influencers by specifying age, location, gender, followers, and keywords.
- ROI Prediction – Predicts expected ROI for working with specific influencers.
- Content Recommendations – The dashboard suggests diverse influencer-generated content for your marketing campaign.
- User-Generated Content – Identify loyal customers and guide them to create user-generated content.
- Influencer Management – Manage influencers and their created content via Happine.cc dashboard.
- Revenue Tracking – Track and analyze revenue generated by each influencer.
- Automated Rewards – Automatically issue rewards to influencers who meet specified milestones.
Apart from influencer search and management, Happine offers automated customer service helpdesk tools, enhancing satisfaction across all your channels.
Final Thoughts – Top Lifestyle Instagram Influencers
So that concludes our list of the best lifestyle influncers on Instagram, we hope it was helpful.
71% of brands report increased ROI through influencer marketing however, it is important to choose the right influences that align with your brand and business needs. This is where Happine comes in! The platform not only helps you to find relevant influencers but also helps you create user-generated content to further elevate your influencer marketing efforts.
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