The social media platforms are heavily investing in the creators. 

In fact, Meta (which owns Instagram) announced that by the end of 2022, it is planning to invest USD 1 Billion in the creator community. Not only that, they are introducing new features and tools to expand the ways creators can earn money. 

If you are into fashion, beauty, photography, filmmaking, or if you are just another dynamic content creator, then it is time for Instagram monetization.

But why Instagram? Well, as per Statista, Instagram had 1.21 billion monthly active users in 2021 and that is 28% of the world’s internet users.

Given the volume of the global audience using Instagram, it is fair to think that it is an ideal market to earn some good money. Without any delay, learn how to monetize Instagram from this article. But, there are some prerequisites you need to meet to be eligible for monetization on Instagram.


Instagram Monetization Requirements 2022


1. Be an Influencer

Most of the money you earn on Instagram would be from businesses. But why would any business pay you money? They do so in hopes to gain exposure and reach your audience about their products or services. So that they can increase their sales and ultimately revenue.

You need to have at least a thousand followers to be an influencer. You should grow your Instagram followers count, organically. But how do you do that?

A great way to do this is to find fellow influencers who produce similar content to yours with a good influencer platform like Actually, you can use this tool to promote yourself by collaborating with other influencers and brands, and ultimately, grow your reach and followers.

Recommended: How to find and attract your target audience on Instagram?


2. Dedicated and Engaged Followers

Having a good number of followers is acceptable, but what is the point if your followers do not engage with you or your content?

You can know if you have active users or not by the number of people commenting, liking, and sharing your posts. If you have a dedicated and engaged audience, then brands would be willing to invest in your content.

For example, the below post user has around 43000 followers. Yet this account has earned 1057 likes and 114 comments on this post about promoting a handbag. It shows that the audience is engaging with the content.

You may be wondering that if you meet these two prerequisites, then can you monetize Instagram? The answer is yes, you can. Now, comes the crucial step of getting monetized on Instagram.


How to get Monetized on Instagram?

There are different ways to earn money on Instagram in 2022. If you are a business owner, then you can use these methods to promote your products, and if you do not run a  business and have some time to invest, then you can earn money. Here are the methods you can use for Instagram monetization.


Affiliate Marketing

One of the feasible ways to monetize Instagram is to utilize the affiliate marketing tool that Instagram launched in 2021.

With the native affiliate tool, you can discover new services or products available at the store and share the trackable link with your followers. For each purchase made by your audience, you can earn a commission.

It enables your followers to shop directly from you without any trouble. However, in order to become eligible for the affiliate program on your account, you need to follow the terms and policies set by Instagram.


Sponsored Posts

You can partner with brands and get rewards for sharing their product information on your post. Lots of businesses pay influencers on Instagram for creating their brand-centric posts or content.

Instagram sets apart the branded content by labeling it as “Paid Partnership”. Because of this label both you and your business partners can collect post-performance data.


Instagram Reels

In 2022, Instagram introduced an ad revenue program in reels. Before that, it used to offer in-stream video ads where brands can run their ads before, during, and after video posts (known as IGTV ads) on your Instagram profile. And, a portion of ad revenue is given to creators.

Now, Instagram has discontinued the regular video post ads system and kept its focus on Instagram Reels. Here are some tips you can follow for creating attractive videos on Instagram.

  • Keep your videos short and immersive. Create short and entertaining videos. To make it immersive, optimize the content to be vertical. To be specific, use high-resolution 9×16 videos with no borders and make sure that text does not cover the majority of the screen.
  • Make a good first impression. The first three seconds are critical. So, keep the viewers interested for the duration of the video.
  • Be consistent. You do not have to post videos every day. Maintain a schedule and post the videos at a pace suitable for you.
  • Avoid posting recycled content. Audiences prefer the content that is made specifically for Instagram. So, avoid posting reels that are visibly recycled from other sources such as videos containing watermarks.
  • Consider the material. Avoid creating sensitive and overly promotional or too commercial content. You can refer to the Instagram community guidelines for more information.


Advertise your Products

If you are a business owner who wants to sell your merchandise on Instagram, then just open a new shop or add an existing shop to your profile. 

You can create content promoting your products/ services or the content itself could be your products. Posting visually appealing videos or images like digital arts or photography engages your followers.

For example, if you have a clothing store, then create a business account and start posting your products on the page.

If you have a blog that generates revenue or a website for your store or even a youtube video that promotes your products, then provide that link in your profile to direct more people to it. You can also highlight a specific product or a blog page link in your bio to attract more attention to it.

In case your Instagram account is approved for shopping features, then you can tag products to promote them directly.


Teach What You Know

How to get monetized on Instagram with no or less investment? If you have the same question, then this method is for you.

If you are a professional in any field, then teach it to your followers. People follow your account because they like your content and find it useful and entertaining. So, why do it for free?

You can educate or help your audience in learning new skills. It could be anything from how to cook tasty food to how to do carpentry work. You can offer e-books, audio or video courses, etc.

If you are good at Influencer marketing, then help new content creators to improve themselves. Share your knowledge and be a social media marketing consultant and earn money on Instagram with less investment.


Earn Badges on Live-Stream

Instagram is testing the Badge feature, so it is limited to the United States for now. With this feature, your followers can directly send money to you during a live stream. You can showcase your talents, services, products, etc. and viewers can buy badges to show support.

Badges cost $4.99, $1.99, and $0.99. You can recognize the people who sent badges to you with the heart symbol next to comments.


Instagram Subscriptions

Another new feature, Subscriptions released by Meta in 2022 to help Instagram creators earn monthly income.

With subscriptions, the creators can set monthly prices of their choice and allow followers to sign up from your profile page. You can provide the following benefits to your subscribers.

  • Live Streams – you can broadcast exclusive live content for your subscribers allowing them to engage with you more deeply.
  • Exclusive Stories – you can create stories only for your subscribers so they can share the exclusive content. Also, use interactive story stickers for most active followers.

Instagram attaches a subscribe badge next to comments and messages sent by subscribers so you can recognize them.

The Subscription feature enables creators in earning consistent income.


Some Interesting Stats

  • Marketing Sherpa reports that videos can draw in two to three times more visitors to your site and can also double the time they spend there. Surprisingly, just 4% of agents choose to showcase their listings on YouTube.
  • Invodo states that 30% of those who watch videos on their mobile devices share these videos with others.
  • In a study focusing on the choices of affluent online shoppers, it was discovered that 41% favor video and search over any other digital advertising format.
  • Nowadays, video content has been established as an effective and convenient method for communicating with and converting your audiences. Stats reveal that 46% of users take some form of action after watching an ad.
  • Video makes up 50% of all mobile traffic—and not every video is viral. A lot are just branded messages or information channels that can help boost brand awareness.
  • When you have a video on your site’s landing page, it increases the likelihood by 53% that it will appear on the first page of Google.
  • According to Forbes, you’ll find that 59% of business executives prefer watching a video over reading text.
  • Studies indicate that 62% of individuals are hesitant to venture outside their comfort zones and seldom – if at all – do so. However, when it comes to running your business, it’s crucial that you embrace change and grasp the importance of remaining relevant.
  • Were you aware that 64% of buyers are inclined to purchase the product after viewing a product video?
  • In recent years, 360 content has become popular because it can boost conversions and increase views by up to 66% compared to regular videos. This format allows your audience to become part of the experience instead of just passive consumers, helping to create a stronger connection with them.
  • At present, 73% of homeowners are inclined to choose a real estate agent who can produce video content for their listings. MarketingSherpa found that videos can draw in two to three times more visitors to your website and can double the time these visitors spend on your site. To maximize your impact, consider crafting shareable listing videos, client interviews, and informative content to expand your reach.
  • Video plays a crucial role in your industrial marketing strategy, broadening your audience and enhancing your brand image. Given that 75% of executives watch work-related videos weekly, it’s clear why video has become the favored type of marketing content.
  • One of the most talked-about developments in the digital marketing sphere for 2016 is video content. But is it truly just a “trend” when estimates suggest that 80% of the world’s internet traffic will be video by 2019? For you, it’s quite straightforward. Businesses aiming for effective marketing campaigns in 2016 should incorporate video content. If you’re skeptical, take a look at the statistics in our earlier blog post “Video Content Marketing On The Rise” or do some additional research on the subject.
  • Research indicates that video is making a substantial impact on marketing (including real estate), and it can boost landing page conversion rates by up to 80%!
  • Estimates suggest that 82% of internet traffic will soon be driven by video content. Online users will likely favor videos for various purposes, making video testimonials increasingly popular. In fact, video testimonials are expected to become the standard for reviews in the future. This underscores the importance for your business to begin utilizing video testimonials today to connect with new customers and grow your business.
  • Indeed, the online retailer reveals that potential customers who view a product video are 85% more inclined to make a purchase. These videos are tailored to your target audience and their specific needs. It’s no surprise they yield such impressive results!
  • According to Mist Media, you’ll find that the average internet user spends 88% more time on a website that features video content.
  • While another statistic data shows that the average user spends 89% more time on a website that includes video content.
  • Based on recent research, you’ll find that 90% of customers choose videos when making a purchase decision.
  • Ninety percent of the information your brain receives is visual, and visuals are processed 60,000 times faster in the brain compared to text. This data comes from sources like 3M Corporation and Zabisco.
  • Content featuring videos tends to rank higher on search engine pages compared to content without videos. You’ll notice that around 90% of individuals make purchases of products and services after watching multiple videos related to that specific product.
  • You’ll see that 92% of those who watch videos on mobile devices share these videos with others.
  • Next, video enhances the shareability of your brand on social media platforms. You’ll find that 92% of individuals share a video with a friend while consuming content on their phones. And we’re all aware of the influence of a friend’s recommendation—it’s what propels new business forward.
  • Think about this: not only is half of all video content already viewed on mobile devices, but 92% of individuals who enjoy these videos on smartphones, tablets, and other mobile options eagerly share the content with others.
  • You’ll find that 95% of a video’s message sticks with you, compared to just 10% retained from reading a written piece.
  • Top-notch images greatly influence your readiness to make a purchase. It’s ideal for you to include a video showcasing the product, as this can boost the desire to buy by 97%.
  • Watching a video can enhance your affiliation with the model by 139%.
  • The impact of visual and interactive content is immense. You’ll notice that shoppers who viewed a marketing video are 147% more likely to convert than those who did not.
  • As a real estate agent, your success hinges on your capacity to attract leads. One of the most effective methods to achieve this is through video marketing. Consider this: did you realize that adding a video to your listing could increase the number of inquiries you receive by over 400%?
  • According to an Australian real estate group, you’ll find that property sale listings with videos receive 403% more inquiries compared to those without videos.
  • Not only are individuals inclined to share video content from a brand or business they enjoy, but videos are shared 1200% more often than image and text posts combined, according to Virtuets. This indicates that your excellent photos might be seen less as customers seek out engaging video content.
  • Indeed, over 1 billion unique users visit YouTube every month, dedicating more than 4 billion hours to watching videos. Websites are moving towards live streaming and interactive video. Integrating video content might be the next beneficial move for your company, or you could risk falling behind.
  • Why limit yourself to just written words? Research indicates that a 1-minute video has the same retention rate as 1.8 million written words, and could result in up to 800% higher conversion rates compared to landing pages without videos. So, feel free to request your reviewers to record their testimonials using their smartphones.
  • Whenever you can, opt for video. Images and sound, more than text, evoke emotions, enhance retention, and are shared 12 times more than print.
  • Today, videos generate 1200% more social shares than text and images combined, and they can boost organic search traffic by 157%. If that doesn’t grab your attention, consider this: video content is expected to make up 78% of global mobile data traffic by the end of 2019.
  • For 10% of Americans, home broadband isn’t available, and 15 percent mention limited Internet access options beyond their smartphones. Websites ought to be adjusted for easy navigation on mobile devices, but video offers an even better method of presenting a lot of information in a mobile-friendly way.
  • As Terry points out, “YouTube favors completions, and many viewers will watch a one-minute video without even realizing they’ve seen the whole thing.” This is supported by statistics on video attention spans, with studies indicating that our maximum watch tolerance is 2.7 minutes.
  • You’ll find that 28% of smartphone users watch videos on their phones daily. Additionally, 33% of tablet owners spend an hour watching video content every day.
  • Some customers prefer seeing how a product works before buying it. Others seek advice on products or services. When there’s a demand for visuals, tutorials, or demonstrations, YouTube is the go-to search engine. It’s actually the second largest search engine after Google, processing over 3 billion search queries each month. If that’s not persuasive enough, 59% of individuals would rather watch a video than read a product review, a blog post, or even a social media feed.
  • Companies that incorporate videos in their marketing campaigns experience 34% higher conversion rates compared to those that do not. Moreover, you’ll notice that landing pages featuring videos yield up to 800% more conversions than landing pages without video.
  • Video stands out as the most consumed form of mobile media. Twitter, for instance, observes that 90% of its video views are from mobile users. Additionally, you’ll find that mobile users are 3 times more inclined to watch a video compared to desktop users.
  • Why is video so captivating? Well, it’s highly engaging. You’ll see that about 45% of individuals watch over one hour of Facebook or YouTube videos per week, and 92 percent of those who watch videos on mobile devices share them with others.
  • Based on these 45 video marketing statistics, you’ll find that 46% of users take some form of action after watching a video ad, and a landing page with video content is 51% more likely to appear on the first page of Google search results.
  • Including a video on your website makes it 50 times easier to achieve a page-one ranking on Google.
  • In a fast-paced world where convenience is key, having a web video is a smart move. Currently, online video makes up 50% of all mobile traffic and 69% of traffic on specific networks. This figure is undoubtedly on the rise, highlighting the fact that people aren’t looking to read about your app—they want quick and easy access to information about it!
  • If there’s a chance to learn more about a particular product through a video, you’ll find that people are approximately 170% more inclined to make a purchase! It may seem obvious, but it’s worth emphasizing: make the most of video content whenever you can.
  • As you keep using mobile devices, the amount of information available in the form of images, audio, and video will continue to grow. Every day, users on YouTube watch around 500 million hours of video.
  • Video has been discovered to have a significant impact on the consumer journey. You’ll find that 52% of consumers mention that watching product videos aids in their decision-making process when making online purchases. Research also indicates that online shoppers who have the opportunity to view a video tend to stay on the website for an average of 2 minutes longer, with 64% more likely to make a purchase compared to other online visitors.
  • By 2019, you can expect internet video traffic to make up 80% of all consumer internet traffic. This is a significant increase compared to text-based content. Furthermore, you’ll find that 55% of individuals watch videos online on a daily basis.
  • Those who use Periscope have generated a total of 200 million broadcasts, with 90% of Twitter videos being watched on a mobile phone. As for the latest in video-sharing sites, Snapchat receives over 10 million video views each day.
  • These methods offer an excellent opportunity to utilize video and images for mobile users—considering nearly everyone on Facebook uses mobile devices. In fact, 88% of Facebook users access the platform via mobile.
  • When you see something visually, it can help you absorb information more effectively. Videos are particularly helpful in retaining information—you’ll find that video has a retention rate of up to 95%, whereas textual information only has a retention rate of 12%.
  • With a remarkable 95% retention rate, videos outperform text by 83% in terms of what you retain. If you provide video content in your marketing, your audience is more likely to remember your brand.


Bottom Line

Will all these methods work? Really can you get monetized on Instagram? All the statistics suggest that. Look at the following image showing how much Instagram influencers earn per post.

Whether you are a normal person trying to be an influencer or content creator or a business owner who wishes to monetize their business, then is the right tool for you.

Check out all the plans offered by from here!